History of Bringing What Has Yet To Be Done Into Existence

25+ Years of Tech, Music & Brand Experience

Peter Szabo, Founder

Always at the intersection of technology, Music & Brands, Peter is proud to have started Idea Factory. Previously, he was Head of Commercial Partnerships at Spotify where he lead the team responsible for creating high gross profit opportunities for the company, including the Music Sales team that helped artists, managers & labels promote music on the platform.

Before that, he was CRO at Mammoth Media as well as SVP, Head of Global Music & US Ad Sales at Shazam. Prior to that, he held various roles at Pandora, iHeartRadio & Entercom. Originally from Boston, he graduated from Syracuse University and recently relocated with his wife & 2 boys from Santa Monica to Lake Oconee, GA.